03 June 2013

Book Blogger Confessions: Cover Reveals and Blog Tours



Hosted by For What It's Worth and Midnyte Reader, Book Blogger Confessions is a bi-weekly feature where bloggers confess all about blogging or bookish topics.

Does participating in book tours/cover reveals and author guests post drive traffic to your blog? What type of problems have you encountered when hosting them? (please keep it civil - no names or calling specific people out) As a blog follower, are you ever turned off by these kinds of posts? How much publicity is too much?

I've cut waaaaaaaaaay back on book tours / cover reveals in the past few months.  So far back, I've got one scheduled for the rest of the year.  One thing I've learnt about myself is that I'm really bad at reading to a deadline.  Sure, review books have a deadline of sorts, but no one is depending on you to have that post up on time.  Now, I only participate for a very select handful of authors that I've worked with before, or if it's a tour company, a book that I've been desperate to read.

When I was doing more book tours and cover reveals I didn't really see any difference in the traffic on my blog, and in fact for some of them it seemed like I was getting LESS traffic than I otherwise would, and when I think of my own blog reading habits, perhaps I can see why....I never had any specific issues when I was participating, apart from my own lack of organisation driving me crazy and causing me to freak out when I realised I'd commited to something and forgotten about it.  Hence why I stopped doing them - the pressure was just too much.

Cover reveals are fun, and blog tours bring books to my attention that I've sometimes never heard of before, but I don't actually want to see them more than once.  Especially cover reveals - once you've seen it, it's kind of a moot point to go and view it again.

But one thing I really don't like is these massive publicity campaigns launched by big publishers where 93,742,642 blogs have a clue, or a reveal or a competition to get the most clicks or follows or likes or whatever - it irritates the crap out of me AND I'm more likely to miss other people's posts on other subjects because I get so frustrated with the same thing clogging up my feed that I just mark everything as read.

I do think that cover reveals and blog tours have their place, and there are some awesome tour hosts out there that make participating really easy and a whole bunch of fun, but they are just too much pressure for me personally.

22 comments:

  1. I'm aware that blog tours and cover reveals have the main purpose to draw attention (and traffic) to one's blog...but when a thousand bloggers do the same thing on the same day, it becomes redundant and - as you pointed out yourself - ultimately a moot point, or even a complete turn-off. Also, from what I'm reading, it doesn't seem like the traffic purpose is met for real...

    On a side note...where have your cute banner-cats gone? ;)

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    1. I get really frustrated with them, and in the end, I may not even click on one.

      The kitties grew up and left home - but I miss them!

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  2. I completely agree! I think blog tours and cover reveals have their place and can be a great way to get the word out but the massive publicity campaigns are a huge turn off for me. I don't want to see the same thing a million times in my reader (especially ones that go over multiple days). A lot of times it turns me off from the book too because I'm so tired of seeing it!

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    1. I like it when they just come up on a few blogs, with different features. It feels much more 'exclusive'.

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  3. totally agree and I don't see an increase over traffic either .

    Yes the massive publicity for the same things :(

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  4. This is pretty much exactly my view. :) There are way too many, they don't often work (note how I said 'often' rather than 'always'? yep), and with how many there are, often these posts put readers off. But they do have their place and every now and then it's worth hosting something to highlight an author you really like. For the most part, I stick with tour hosts I know. :)

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    1. I do like them, I find out all kinds of cool stuff and it gets me interested in the book if it's in moderation.

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  5. I like the point you make about the massive campaigns with clues, etc. -- I find it makes me lose interest more quickly.

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    1. Mark As Read is the default option. I just get so bored of it.

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    2. LOL, I use it often too :) I agree about those massive campaigns. They are more of a turn off than anything. Especially those that go on for weeks on end. Seriously, if I was interested in the book I would add it to the WL the first time I saw it. I much prefer tours that are small, quirky and include a review but it's so much freaking work (for a few extra looks, if one is lucky) that I understand why most don't run a review too.

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  6. Lol, I also hate those big ones with the clues and shit. Just no. Stop. You're trying too hard. No one cares that much. Also, I'm pretty sure most of my tour posts do get way less traffic. Oh well. If I want to read the book, I want to read it, but this does mean I don't sign up just for shits and giggles.

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    1. It's pretty much screaming 'try and win me but zillions of people will probably click so just pre-order it and you can be AWESOME too'. Ugh.

      I've never realllly checked the traffic of tour posts, but I've certainly never noticed a huge increase. Then again, I only do tours for books I'm interested in, rather than the ones that get everyone all hot and bothered.

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  7. I used to do cover reveals, but decided they were kind of ridiculous. I get tired of seeing basically the same post on every blog, so like you, I just mark my entire feed as read and miss out on some good stuff. BLAH.

    I'll do a blog tour every now and then, but only if I'm dying for the book and/or I really want to help promote the author in a concerted effort.

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  8. Definitely hate feed overload with the same things. I hope my blog doesn't do that to others' feed.

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  9. Blog Tours/Cover Reveals have a place and I participate occasionally in them but like you I hate when it's a massive amount of bloggers participating and my feed is over-saturated with the same post.

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  10. I totally agree with everything you've said. Yeah, the pressure freaks me out. I know I put the date on my schedule and keep a separate folder for blog tours, but I'm so afraid I will forget! Aaaah! And it's so true! I often can hear the crickets when I do a blog tour post. And I just ignore the posts that are clues and puzzles and games. I don't have time for them.

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  11. Very well said! I just wish that the massive campaigns would stop and go back to being exclusive. I'm more likely to read something if a zillion other bloggers aren't posting about the same book!

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  12. This seems like a pattern where marketers and authors think we've found something that works so then we beats it to death and now it turns everyone off but there are still people who think it works. Or we just don't know there are other things to try. We need to put as much creativity into marketing as we do into world building and character development. That being said...it is so much easier to do what has already been done then to carve your own path.

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  13. SOme of these tours are getting too bug and running too long. They obviously work...or at least I guess so if sales are any indication but it's a total turn off for me and has the opposite effect.

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  14. "One thing I've learnt about myself is that I'm really bad at reading to a deadline." Um, yes. Lol. I am also terrible it. I only have five or so lined up for the next two months and then I'll be doing tours that I absolutely fall in love with.

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